History of our company

October 17, 2001 - official registration of the company "PARFYUMSTANDART" LLC in the register of legal entities and entrepreneurs in the territory of the Republic of Belarus.


The first brands in the portfolio were popular brands of perfumes and cosmetics - DZINTARS (Latvia) and NATURAL SEA BEAUTY L`Oreal (Israel).


- the launch of sales of the leader in the production of hair dyes and hair products in the CIS - the trade mark ESTEL (Russia)

 - obtaining the status of the exclusive distributor of the line for nail care products "Smart enamel" of the brand FRENCHI (USA)


- the start of the distribution of the leading Polish manufacturer of care and decorative cosmetics - the trade mark EVELINE (Poland);

- registration as one of the founders of the "Perfumery and Cosmetic Association of the Republic of Belarus"


- including into the product range of NIVEA brand of the concern "Beiersdorf" (Germany);

- the beginning of the distribution of MARKELL trademark produced by JV "Steelmark" (Belarus);

- covering the entire territory of the Republic of Belarus, working with trade representatives in all regional and major regional centers



- the start of sales on the Belarusian market of a brand of decorative cosmetics number 1 in Europe - ESSENCE, the concern Cosnova (Germany);

- inclusion of PARFYUMSTANDART LLC in TOP-200 of the largest private enterprises of the Republic of Belarus


- the launch of another fashion brand of the German concern Cosnova to the market of Belarus - CATRICE

- the opening of the first retail store of Cosmo cosmetics and perfumery retail chain


- Opening of the own warehouse complex in Fanipol. The newest complex of warehouse equipment allowed to increase the efficiency of the processes of loading and unloading goods and picking up the orders;

- the beginning of cooperation with the perfumery concern MAURER & WIRTZ (Germany), the start of sales of s'Oliver, Betty Barclay brands.

- the start of the distribution of the famous Russian brand for the care of problem skin PROPELLER (Russia)


- the start of the distribution of the popular Polish perfume BI-ES (Poland);

- launch of a new Belarusian brand of cosmetics for face, body and hair care - BIO WORLD


- The beginning of distribution of the American manufacturer of lip balms, the leader of the world market for lip care products, - CARMEX (USA)


Values of our company


Positive thinking for us is not just a slogan, it's our philosophy: we are able to admit our achievements, we are positive about changes and do not fear difficult tasks, because we see in them, first of all, the possibility of growth and the potential for development.


Responsibility is the foundation of our Company's reputation and implies the personal responsibility of each employee in all work situations. We fulfill our obligations and are responsible for the result of what we are doing. Our reliable reputation encourages others to choose our products, working conditions, business cooperation.

win-win cooperation

The commercial benefit is a great addition to the sincere interest to develop business together that provides numerous bonuses to each of the sides. We create an atmosphere of respect and trust, we are able to be a reliable partner and a worthy competitor.


Positive changes are key to success, therefore we improve our experience, develop, experiment with approaches to work. We are able to learn, we are not afraid to try and adopt the best experience of other companies. From year to year we develop, improve business processes, introduce new tools and technologies.


In a modern dynamic and rapidly changing world, the person and his knowledge become the main factor. Today, it is people who form a competitive advantage and determine the success of the company, so the self-development of employees is a guarantee of our leadership and prosperity.

Why choose us

High level of logistics

Our logistics infrastructure allows us to deliver goods from anywhere in the world and process orders 24/7.

 We independently deal with the processes of customs clearance, obtaining documents that confirm compliance with the requirements of current legislation

We have our own warehouse of 2000 m², our own transport, the possibility of online monitoring of the status of the order picking

 We apply the unit ordering and mark products

Strong brand portfolio

PARFUMSTANDARD is a leading importer, distributor of the best world brands for beauty and health of people in the territory of Belarus. Leading manufacturers trust our many years of successful experience in the distribution and maintenance of brands of both colour and care and cosmetics and perfumes.

• Analysis of the competitive environment, development of a plan for launching the products to the market, price strategies

• Inventory management

• Marketing and PR

• Product training for sales representatives, merchandisers, consultants, customers

Professional team

We have one of the best teams for active sales. We cover the entire territory of Belarus: we serve more than 1500 stores, cooperate with all major retail chains and independent retailers.

Our marketing department develops well-known and successfully introduces new brands to the Belarusian market.

 All business processes are standardized and regulated